Advertising industry legend
The secrets behind advertising’s most successful campaigns – and why social media means they wouldn’t work today
Trevor Beattie is one of the most accomplished and respected faces in the British advertising industry, and founder of ad agency BMB. Responsible for creating iconic campaigns including ‘Hello Boys’ for Wonderbra and FCUK for French Connection, he is also a movie producer whose films include the BAFTA-winning sci-fi movie ‘Moon’, and documentaries on subjects such as the thalidomide scandal. His poster featuring William Hague’s face superimposed onto an image of Margaret Thatcher played a key part in Tony Blair’s second landslide victory, and he went on to lead Ed Miliband’s leadership campaign. In this in-depth interview, Trevor describes how he “tricks” his brain into creative thinking, argues that the “drippy” sentimentality typified by the John Lewis adverts is on its way out – and explains why his most famous campaigns would now fall flat in the face of political correctness.
Co-editor & Founder, Air Mail
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Twenty-five years at the top of the glossy magazines, from high society to high-impact journalism.
Co-editor, Air Mail
21st May 2020
Taking the ‘glossy’ magazine ethos online for a global audience with high expectations
Guardian journalist & author 'The Windrush Betrayal'
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Breaking the Windrush scandal: a tip-off, months of persistence against government evasion… and ultimately the Home Secretary’s resignation
Head of Television, BBC Sport
7th May 2020
Leading the team covering the biggest sporting events in the world – and how to cope when the pandemic shuts them down.
Senior International Correspondent, CNN
30th April 2020
Going undercover in some of the world’s hottest conflict zones, highlighting the plight of the most vulnerable people