The advocate for UK commercial TV tackles critics, and showcases the industry’s ‘vibrant future’
Tess Alps is Chair of ThinkBox, the marketing body for commercial TV in the UK. In this frank interview, the self-described ‘wise old bird’ discusses her zero-tolerance for critics who claim TV is dying; argues successful engagement with digital presents strong opportunities; advocates ‘likeability’ as the most effective measure of success instead of relying on so-called ‘objective’ metrics; and sympathises with those who fast forward through the ad breaks…because she does too.
Dr Fiona Godlee
Editor-in-Chief, British Medical Journal
28th May 2020
The editor of medicine’s most respected journal shares her fears that the COVID-19 pandemic could get worse
Co-editor & Founder, Air Mail
21st May 2020
Twenty-five years at the top of the glossy magazines, from high society to high-impact journalism.
Co-editor, Air Mail
21st May 2020
Taking the ‘glossy’ magazine ethos online for a global audience with high expectations
Guardian journalist & author 'The Windrush Betrayal'
14th May 2020
Breaking the Windrush scandal: a tip-off, months of persistence against government evasion… and ultimately the Home Secretary’s resignation
Head of Television, BBC Sport
7th May 2020
Leading the team covering the biggest sporting events in the world – and how to cope when the pandemic shuts them down.