The changing face of women’s magazines – and why she won’t put a reality TV star on the cover
Lisa Smosarski is Editor-in-Chief at Stylist, a free weekly women’s magazine distributed to commuters across seven major UK cities with a circulation of over 400,000. Launching the magazine from scratch in 2009, Lisa aimed to develop an intelligent magazine that represented different kinds of women through ethnic, body and age diversity. Stylist’s goal was to change the dynamic of magazines by providing a title which portrayed life through a feminist lens. In this in-depth interview Lisa talks about the magazine’s growth on digital platforms, the role social media has played in evolving the brand, and seeking out new opportunities to diversify Stylist for an even wider audience.
Dr Fiona Godlee
Editor-in-Chief, British Medical Journal
28th May 2020
The editor of medicine’s most respected journal shares her fears that the COVID-19 pandemic could get worse
Co-editor & Founder, Air Mail
21st May 2020
Twenty-five years at the top of the glossy magazines, from high society to high-impact journalism.
Co-editor, Air Mail
21st May 2020
Taking the ‘glossy’ magazine ethos online for a global audience with high expectations
Guardian journalist & author 'The Windrush Betrayal'
14th May 2020
Breaking the Windrush scandal: a tip-off, months of persistence against government evasion… and ultimately the Home Secretary’s resignation
Head of Television, BBC Sport
7th May 2020
Leading the team covering the biggest sporting events in the world – and how to cope when the pandemic shuts them down.