Building a grassroots community of 10 million users from scratch, turning a profit, tackling the trolls… and being the modern election platform of choice
Justine Roberts is co-founder and CEO of Mumsnet. In this in-depth interview, she reveals how a disastrous family holiday led to her founding a platform which now has 10 million users and 120 million monthly visits; why a funding round scuppered by the dot-com crash gave them the chance to grow ‘something real’ – a genuine grassroots community, built from the ground up; reveals the shocking severity of troll attacks, including the sending of an armed SWAT team to her house; tackles critics claiming that Mumsnet forums are ‘nasty’; and suggests that Trump would be an ideal webchat guest – in spite of community objections.
Co-editor & Founder, Air Mail
21st May 2020
Twenty-five years at the top of the glossy magazines, from high society to high-impact journalism.
Co-editor, Air Mail
21st May 2020
Taking the ‘glossy’ magazine ethos online for a global audience with high expectations
Guardian journalist & author 'The Windrush Betrayal'
14th May 2020
Breaking the Windrush scandal: a tip-off, months of persistence against government evasion… and ultimately the Home Secretary’s resignation
Head of Television, BBC Sport
7th May 2020
Leading the team covering the biggest sporting events in the world – and how to cope when the pandemic shuts them down.
Senior International Correspondent, CNN
30th April 2020
Going undercover in some of the world’s hottest conflict zones, highlighting the plight of the most vulnerable people