CEO, Internet Advertising Bureau UK
Representing and regulating the digital advertising industry – and helping crush online scammers
Jon Mew is CEO of the Internet Advertising Bureau UK.
The organisation represents and regulates the £23bn digital advertising industry, counting Google, Meta and Twitter among its members, with a mission to “promote transparency and build a sustainable future for online marketing.”
Jon shares how the industry is toughening its response to fraudsters – standing up for greater consumer protection, but arguing they could do more with the government’s help. He also shares how they are tackling online influencers who endorse products without revealing that they are paid, and in what ways restricting promotion of products high in fat, salt and sugar affects small business owners.
CEO, Digitas UK
30th August 2023
Marketing societal changes — through new tech and girl power
Journalism Professor, London School of Economics
11th August 2023
The rise of AI — friend or foe to the future of journalism?
Chief Executive Officer, Sesame Workshop
4th August 2023
Life lessons from Big Bird – the future of educational media
Senior Vice President Brand & Digital, Guinness World Records
14th July 2023
Maintaining the integrity of world records and the pioneering content marketing
Senior Culture & Events Editor, Variety
29th June 2023
Two decades of exclusives from the red carpet – and the real reasons behind the writers’ strike