Growing a global media brand to 70 million readers; staying profitable in an increasingly crowded space – and how the ‘Trump bump’ is over.
Jessica Coen is Editor-in-Chief of Mashable, the global media brand for all things tech, entertainment and culture, with 70 million monthly readers. In this illuminating interview, Jessica talks through her career journey – how her previous job as Editor of Gawker gave her a ‘tremendous launch pad’ and a strong digital insight, now helping her take Mashable’s audience to record highs; argues the so-called ‘Trump bump’ is over, and outlines what media companies need to do to stay relevant, sustainable and profitable in an increasingly crowded marketplace.
CEO, Digitas UK
30th August 2023
Marketing societal changes — through new tech and girl power
Journalism Professor, London School of Economics
11th August 2023
The rise of AI — friend or foe to the future of journalism?
Chief Executive Officer, Sesame Workshop
4th August 2023
Life lessons from Big Bird – the future of educational media
Senior Vice President Brand & Digital, Guinness World Records
14th July 2023
Maintaining the integrity of world records and the pioneering content marketing
Senior Culture & Events Editor, Variety
29th June 2023
Two decades of exclusives from the red carpet – and the real reasons behind the writers’ strike