Dominic Smales

CEO, Gleam Futures

The inside track on the world of the social media ‘influencer’ – spotting talent, growing a brand – and turning a profit

27th June 2019

Dominic Smales is CEO of Gleam Futures, one of the biggest “digital-first” talent management firms in the world. They represent the brightest stars of social media including Tanya Burr, Zoe Sugg (aka Zoella), Pixiwoo, Grace Fit and Jack Maynard. In this in-depth interview, Dominic reveals how their talent is expanding into new areas like publishing and product creation, explains how to cut through the noise and stand out from the 25 million social media creators – and discusses how portraying “real lives” on social media sends a positive message around mental health.

Also available on these platforms:

Apple Podcasts
Spotify
Overcast
TuneIn
Castbox
Stitcher

Popular categories

BBC

BBC

News

News

Leisure/Lifestyle

Leisure/Lifestyle

Politics

Politics

Digital

Digital

Entrepreneurs

Entrepreneurs