Founder & CEO, Insanity Group
The music industry facing change as never before
Andy Varley is founder and CEO of Insanity Group. The international talent management firm employs more than 80 people across offices in London and LA – representing the likes of artistes Tom Grennan, Joy Crookes, and presenters including Jordan North. In this in-depth interview, he recalls how winning Young Entrepreneur of the Year aged 17 gave him the confidence to grow and expand the company to represent broadcasters and content creators as well as DJs; shares how the pandemic prompted a pivot to creating subscription-based models for many of their content creators – allowing talent to work digitally rather than through in-person events; and discusses how the media industry is undergoing a revolution, and will never be the same for artists, agents or record companies.
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