The journey leading and growing a unique global lifestyle media brand, refusing social media… and exciting plans for the future.
Andrew Tuck is Editor of Monocle, the international affairs and lifestyle media brand. After initially turning down founder Tyler Brûlé with his idea for a new kind of premium lifestyle magazine, he soon relented and they launched in 2006. In this in-depth interview, he explores their relationship, the journey so far, and how his own role has evolved; discusses their approach to international affairs, business, culture, design, and fashion; talks through their innovations such as the launch of radio station Monocle 24, retail stores, book publishing, and café; defends their deliberate lack of engagement with social media… and reveals exciting plans for the future.
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