Sir Trevor McDonald
Journalist and News Anchor
The News at Ten stalwart talks media diversity… and what the global leaders are really like
One of the best-known and most respected journalists in the UK, Sir Trevor has reported from the most dangerous places in the world and interviewed an incredible array of world figures. In this in-depth interview, he talks through his career, condemns the media for an undue over-focus on ‘balance’; criticises positive discrimination to fix the media’s lack of diversity; and reveals behind-the-scenes stories from his time on News at Ten, interviewing Saddam Hussein, Muammar Gaddafi, and Nelson Mandela.
CEO, Guardian Media Group
7th December 2017
Building a trusted yet financially sustainable global media brand; the incredible success of the ‘supporters’ initiative; keeping their content paywall-free… and a tense relationship with Facebook
30th November 2017
The advertising industry leader on the now “broken” traditional agency model – and how the “blurring of the borders” between disciplines is now inevitable
Social Media Editor, BBC News
23rd November 2017
Breaking news fast yet accurately, tailoring content to suit each platform… and how their online operation will ultimately overtake broadcast.
Editor, The Stage
16th November 2017
How the world’s oldest theatre publication embraced digital, the rapid rise of ticket prices, introducing fresh talent… and the darker side of show business.
Editor, 'Victoria Derbyshire', BBC News
9th November 2017
Moving a successful radio partnership into television, driving the news agenda with unique and distinctive journalism… and her joy at winning a BAFTA