Tess Alps

Chair, ThinkBox

The advocate for UK commercial TV tackles critics, and showcases the industry’s ‘vibrant future’

5th January 2017

Tess Alps is Chair of ThinkBox, the marketing body for commercial TV in the UK. In this frank interview, the self-described ‘wise old bird’ discusses her zero-tolerance for critics who claim TV is dying; argues successful engagement with digital presents strong opportunities; advocates ‘likeability’ as the most effective measure of success instead of relying on so-called ‘objective’ metrics; and sympathises with those who fast forward through the ad breaks…because she does too.

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