Former CEO, Edelman
Why social media and “radical transparency” have killed off PR and spin for good
Author of “Trust Me, PR is Dead”, Robert Phillips famously quit as President and CEO of Edelman, the largest PR company in the world. In this in-depth, one-to-one interview, Robert reveals the thinking that went into the decision which shocked the PR industry; explains why he believes social media and “radical transparency” have killed off PR and spin for good; and describes why trust is now one of the rarest commodities for companies – and how they can effectively build it.
Essays Editor, Longreads
19th July 2018
Championing the importance of long form content in a breaking news world
12th July 2018
Growing a global community of over 26 million people – and the best life hack learned along the way
Managing Director, WGSN
6th July 2018
Launching HuffPost UK from a mock-up idea to 8m users; and now leading a team of global trend forecasters to predict the future of how we’ll live and work
Chief Executive, 7digital
28th June 2018
The radio industry “lifer” predicts the future direction of streaming, curated content… and of radio itself.
Former Executive Chairman, News International
21st June 2018
The highs and lows of five decades as Rupert Murdoch’s most trusted lieutenant – building and running his global media empire.