Robert Phillips

Former CEO, Edelman

Why social media and “radical transparency” have killed off PR and spin for good

22nd October 2015

Author of “Trust Me, PR is Dead”, Robert Phillips famously quit as President and CEO of Edelman, the largest PR company in the world. In this in-depth, one-to-one interview, Robert reveals the thinking that went into the decision which shocked the PR industry; explains why he believes social media and “radical transparency” have killed off PR and spin for good; and describes why trust is now one of the rarest commodities for companies – and how they can effectively build it.