Lessons learned from a lifetime working with the world’s ultra-wealthy – and why President Trump is not as popular among them as you might think
Richard Bradley is Editor-in-Chief of Worth, the lifestyle and wealth management magazine for ‘ultra-high-net-worth’ individuals. In this in-depth interview, he reveals what he’s learnt in a career profiling the super-wealthy; the growing culture of large-scale philanthropy in the light of the ‘Giving Pledge’ campaign; how President Trump has vastly fewer fans in the global elite than he claims; their efforts to utilise technology, data insight, and prestigious brand partnerships to retain the print magazine’s profitability – thus sustaining Worth as a global editorial platform, powering their iconic annual ‘Power 100’ list.
CEO, Guardian Media Group
7th December 2017
Building a trusted yet financially sustainable global media brand; the incredible success of the ‘supporters’ initiative; keeping their content paywall-free… and a tense relationship with Facebook
30th November 2017
The advertising industry leader on the now “broken” traditional agency model – and how the “blurring of the borders” between disciplines is now inevitable
Social Media Editor, BBC News
23rd November 2017
Breaking news fast yet accurately, tailoring content to suit each platform… and how their online operation will ultimately overtake broadcast.
Editor, The Stage
16th November 2017
How the world’s oldest theatre publication embraced digital, the rapid rise of ticket prices, introducing fresh talent… and the darker side of show business.
Editor, 'Victoria Derbyshire', BBC News
9th November 2017
Moving a successful radio partnership into television, driving the news agenda with unique and distinctive journalism… and her joy at winning a BAFTA