Matt Kelly

Editor, The New European

Launching a national newspaper from idea to newsstand in just nine days; campaigning for a second referendum, and to stop the UK leaving the EU… and the future of the paper itself if Brexit stays on track

24th May 2018

Matt Kelly is Chief Content Officer at Archant, and Editor of The New European – launched as a four edition ‘pop-up’ national “newspaper for the 48%” who voted to remain in the EU. Its first edition sold 40k copies, is now on a permanent footing with a weekly distribution of 75k, and earning the prestigious ‘Chairman’s Award’ at the National Press Awards along the way – with Matt himself winning ‘Pioneer of the Year’ by the Society of Editors. In this in-depth interview, Matt talks through the lightning-speed launch – from a “crazy idea” email to his bosses at Archant to publishing the first edition just nine days after the 2016 referendum result; discusses whether his paper can ultimately help block Brexit or secure a second referendum – and whether it can even survive March 2019 if Brexit stays on track; his career to date including 18 years in senior roles at The Daily Mirror; and his evolving style of campaigning journalism – arguing the whole existence of his paper is “to give people hope” – and explains why he still believes more than ever that Brexit will not actually happen.

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