The influential lobbyist spills the beans on the media and political elite
Mark Gallagher is one of the UK’s most well known and respected lobbyists, prominent Brexiteer, and former Director of Public Affairs at ITN. He founded Pagefield in 2010 as a result of ‘boredom’ and a love of what he calls ‘running towards the gunfire’. As Senior Partner, he has built an award-winning agency, with clients including Camelot, 21st Century Fox and John Lewis. In this in-depth interview, he reveals why old media brands are ‘not to be underestimated’ despite the move to digital, and makes the case that corporates are unfairly held to a much higher standard than NGOs and charities.
CEO, Guardian Media Group
7th December 2017
Building a trusted yet financially sustainable global media brand; the incredible success of the ‘supporters’ initiative; keeping their content paywall-free… and a tense relationship with Facebook
30th November 2017
The advertising industry leader on the now “broken” traditional agency model – and how the “blurring of the borders” between disciplines is now inevitable
Social Media Editor, BBC News
23rd November 2017
Breaking news fast yet accurately, tailoring content to suit each platform… and how their online operation will ultimately overtake broadcast.
Editor, The Stage
16th November 2017
How the world’s oldest theatre publication embraced digital, the rapid rise of ticket prices, introducing fresh talent… and the darker side of show business.
Editor, 'Victoria Derbyshire', BBC News
9th November 2017
Moving a successful radio partnership into television, driving the news agenda with unique and distinctive journalism… and her joy at winning a BAFTA