Building a grassroots community of 10 million users from scratch, turning a profit, tackling the trolls… and being the modern election platform of choice
Justine Roberts is co-founder and CEO of Mumsnet. In this in-depth interview, she reveals how a disastrous family holiday led to her founding a platform which now has 10 million users and 120 million monthly visits; why a funding round scuppered by the dot-com crash gave them the chance to grow ‘something real’ – a genuine grassroots community, built from the ground up; reveals the shocking severity of troll attacks, including the sending of an armed SWAT team to her house; tackles critics claiming that Mumsnet forums are ‘nasty’; and suggests that Trump would be an ideal webchat guest – in spite of community objections.
Editor, Today, BBC Radio 4
15th March 2018
Leaving the Evening Standard to lead the BBC’s flagship news programme – with changes made, and further changes to come… and the problem of the BBC’s gender pay gap
Editor, Good Morning Britain, ITV
8th March 2018
Honing the perfect breakfast TV formula from failed attempts to rescue ‘Daybreak’; successfully pairing “two alpha brains” Piers Morgan and Susanna Reid – and behind the scenes of the President Donald Trump interview.
Europe Editor, BBC
1st March 2018
In the thick of Europe’s most turbulent time in a generation… and what’s really happening behind the scenes with Brexit.
Strategy Director, News Partnerships, Google
22nd February 2018
Tackling fake news, and repairing Google’s relationship with the news industry – offering strategic advice, and even cash investment
PR consultant & former Editor, The Sun
15th February 2018
Lessons learned during five years running Britain’s biggest-selling daily newspaper, the reality of working with Rupert Murdoch… and why Brexit will be a ‘disaster’