Building a grassroots community of 10 million users from scratch, turning a profit, tackling the trolls… and being the modern election platform of choice
Justine Roberts is co-founder and CEO of Mumsnet. In this in-depth interview, she reveals how a disastrous family holiday led to her founding a platform which now has 10 million users and 120 million monthly visits; why a funding round scuppered by the dot-com crash gave them the chance to grow ‘something real’ – a genuine grassroots community, built from the ground up; reveals the shocking severity of troll attacks, including the sending of an armed SWAT team to her house; tackles critics claiming that Mumsnet forums are ‘nasty’; and suggests that Trump would be an ideal webchat guest – in spite of community objections.
Tom Newton Dunn
Political Editor, The Sun
18th January 2018
Thriving in a Westminster obsessed with Brexit, battling to interview Jeremy Corbyn, and championing Sun readers as ‘the backbone of the nation’.
Business Presenter, Sky News
11th January 2018
Grilling the country’s top CEOs and breaking financial scandals – live on air
Editor-in-Chief, Good Housekeeping
4th January 2018
Running global media brands, appealing to new audiences and telling the stories of ordinary women who do extraordinary things.
28th December 2017
Relaunching a music icon, the difficult balance of pleasing long-standing and new readers, and causing an election furore with Corbyn.
Editor-in-Chief, USA Today
21st December 2017
Leading an iconic American media brand, the journey to the Editor’s chair; the low number of women in media leadership roles – and her personal commitment to help solve the problem.