Building a grassroots community of 10 million users from scratch, turning a profit, tackling the trolls… and being the modern election platform of choice
Justine Roberts is co-founder and CEO of Mumsnet. In this in-depth interview, she reveals how a disastrous family holiday led to her founding a platform which now has 10 million users and 120 million monthly visits; why a funding round scuppered by the dot-com crash gave them the chance to grow ‘something real’ – a genuine grassroots community, built from the ground up; reveals the shocking severity of troll attacks, including the sending of an armed SWAT team to her house; tackles critics claiming that Mumsnet forums are ‘nasty’; and suggests that Trump would be an ideal webchat guest – in spite of community objections.
Essays Editor, Longreads
19th July 2018
Championing the importance of long form content in a breaking news world
12th July 2018
Growing a global community of over 26 million people – and the best life hack learned along the way
Managing Director, WGSN
6th July 2018
Launching HuffPost UK from a mock-up idea to 8m users; and now leading a team of global trend forecasters to predict the future of how we’ll live and work
Chief Executive, 7digital
28th June 2018
The radio industry “lifer” predicts the future direction of streaming, curated content… and of radio itself.
Former Executive Chairman, News International
21st June 2018
The highs and lows of five decades as Rupert Murdoch’s most trusted lieutenant – building and running his global media empire.