Building a grassroots community of 10 million users from scratch, turning a profit, tackling the trolls… and being the modern election platform of choice
Justine Roberts is co-founder and CEO of Mumsnet. In this in-depth interview, she reveals how a disastrous family holiday led to her founding a platform which now has 10 million users and 120 million monthly visits; why a funding round scuppered by the dot-com crash gave them the chance to grow ‘something real’ – a genuine grassroots community, built from the ground up; reveals the shocking severity of troll attacks, including the sending of an armed SWAT team to her house; tackles critics claiming that Mumsnet forums are ‘nasty’; and suggests that Trump would be an ideal webchat guest – in spite of community objections.
Editor, The Stage
16th November 2017
How the world’s oldest theatre publication embraced digital, the rapid rise of ticket prices, introducing fresh talent… and the darker side of show business.
Editor, 'Victoria Derbyshire', BBC News
9th November 2017
Moving a successful radio partnership into television, driving the news agenda with unique and distinctive journalism… and her joy at winning a BAFTA
Presenter, Channel 4 News
2nd November 2017
TV news has ‘never been better’ – despite the emerging trend for politicians to avoid the ‘tough interview’ altogether
CEO, Sony Music
26th October 2017
One of the most powerful people in the music industry on leading a $5bn company, seizing the opportunities of streaming… and working with the biggest names on the planet.
Editor, Financial Times
19th October 2017
The ‘assault’ on journalism and ‘divisive’ politics of Brexit… and what Trump is really like in person