Resurrecting an iconic media brand – and the furore over the infamous ‘Madam President’ cover
Jim Impoco is the Editor-in-Chief of Newsweek. In this in-depth interview, he talks through the recent resurrection of the iconic brand, and the ‘exciting opportunity’ it presents to reinvigorate long-form journalism; argues for still further editorial risk-taking and innovation to tackle ‘post-truth’ social media; describes the current newsroom operation and the process of creating the ideal Newsweek cover story; and recalls the now-infamous ‘Madam President’ double cover furore – an ironic end to the ‘bitter and toxic’ 2016 Presidential debate, which instead saw a win for her opponent.
Tom Newton Dunn
Political Editor, The Sun
18th January 2018
Thriving in a Westminster obsessed with Brexit, battling to interview Jeremy Corbyn, and championing Sun readers as ‘the backbone of the nation’.
Business Presenter, Sky News
11th January 2018
Grilling the country’s top CEOs and breaking financial scandals – live on air
Editor-in-Chief, Good Housekeeping
4th January 2018
Running global media brands, appealing to new audiences and telling the stories of ordinary women who do extraordinary things.
28th December 2017
Relaunching a music icon, the difficult balance of pleasing long-standing and new readers, and causing an election furore with Corbyn.
Editor-in-Chief, USA Today
21st December 2017
Leading an iconic American media brand, the journey to the Editor’s chair; the low number of women in media leadership roles – and her personal commitment to help solve the problem.