Resurrecting an iconic media brand – and the furore over the infamous ‘Madam President’ cover
Jim Impoco is the Editor-in-Chief of Newsweek. In this in-depth interview, he talks through the recent resurrection of the iconic brand, and the ‘exciting opportunity’ it presents to reinvigorate long-form journalism; argues for still further editorial risk-taking and innovation to tackle ‘post-truth’ social media; describes the current newsroom operation and the process of creating the ideal Newsweek cover story; and recalls the now-infamous ‘Madam President’ double cover furore – an ironic end to the ‘bitter and toxic’ 2016 Presidential debate, which instead saw a win for her opponent.
Editor, Today, BBC Radio 4
15th March 2018
Leaving the Evening Standard to lead the BBC’s flagship news programme – with changes made, and further changes to come… and the problem of the BBC’s gender pay gap
Editor, Good Morning Britain, ITV
8th March 2018
Honing the perfect breakfast TV formula from failed attempts to rescue ‘Daybreak’; successfully pairing “two alpha brains” Piers Morgan and Susanna Reid – and behind the scenes of the President Donald Trump interview.
Europe Editor, BBC
1st March 2018
In the thick of Europe’s most turbulent time in a generation… and what’s really happening behind the scenes with Brexit.
Strategy Director, News Partnerships, Google
22nd February 2018
Tackling fake news, and repairing Google’s relationship with the news industry – offering strategic advice, and even cash investment
PR consultant & former Editor, The Sun
15th February 2018
Lessons learned during five years running Britain’s biggest-selling daily newspaper, the reality of working with Rupert Murdoch… and why Brexit will be a ‘disaster’