Resurrecting an iconic media brand – and the furore over the infamous ‘Madam President’ cover
Jim Impoco is the Editor-in-Chief of Newsweek. In this in-depth interview, he talks through the recent resurrection of the iconic brand, and the ‘exciting opportunity’ it presents to reinvigorate long-form journalism; argues for still further editorial risk-taking and innovation to tackle ‘post-truth’ social media; describes the current newsroom operation and the process of creating the ideal Newsweek cover story; and recalls the now-infamous ‘Madam President’ double cover furore – an ironic end to the ‘bitter and toxic’ 2016 Presidential debate, which instead saw a win for her opponent.
Essays Editor, Longreads
19th July 2018
Championing the importance of long form content in a breaking news world
12th July 2018
Growing a global community of over 26 million people – and the best life hack learned along the way
Managing Director, WGSN
6th July 2018
Launching HuffPost UK from a mock-up idea to 8m users; and now leading a team of global trend forecasters to predict the future of how we’ll live and work
Chief Executive, 7digital
28th June 2018
The radio industry “lifer” predicts the future direction of streaming, curated content… and of radio itself.
Former Executive Chairman, News International
21st June 2018
The highs and lows of five decades as Rupert Murdoch’s most trusted lieutenant – building and running his global media empire.