Growing a global media brand to 70 million readers; staying profitable in an increasingly crowded space – and how the ‘Trump bump’ is over.
Jessica Coen is Editor-in-Chief of Mashable, the global media brand for all things tech, entertainment and culture, with 70 million monthly readers. In this illuminating interview, Jessica talks through her career journey – how her previous job as Editor of Gawker gave her a ‘tremendous launch pad’ and a strong digital insight, now helping her take Mashable’s audience to record highs; argues the so-called ‘Trump bump’ is over, and outlines what media companies need to do to stay relevant, sustainable and profitable in an increasingly crowded marketplace.
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