Presenter, Sky News
The Sky News presenter weighs in on working with PRs, gadgets on ‘Swipe’, and creating compelling digital content
A Sky News stalwart, Gemma Evans presents and co-produces Swipe, their weekly technology show; previously anchoring news coverage for both Sky News and Channel 5. In this in-depth interview, she talks through her career; reveals her unique process for choosing gadgets to feature on the show; describes the working relationship between journalists and PRs, including what makes an effective PR pitch; talks about the high-octane pressure of covering live breaking news, and discusses her work producing compelling content for Sky’s digital platforms, including online, social media… and even the screens in the back of taxis.
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