PR consultant & former Editor, The Sun
Lessons learned during five years running Britain’s biggest-selling daily newspaper, the reality of working with Rupert Murdoch… and why Brexit will be a ‘disaster’
David Yelland is the former Editor of The Sun, and is now a senior communications advisor to global CEOs. A journalist for 18 years, he started on a local weekly newspaper, eventually reaching Deputy Editor at the New York Post. He then took the reins for five successful years at Britain’s biggest-selling daily newspaper before leaving to join the world of corporate comms. In this in-depth interview, David discusses the challenges he faced as Editor; talks candidly about his successes and mistakes, and the reality of working with Rupert Murdoch; shares leadership lessons from his time at Harvard Business School; argues passionately against Brexit and offers his analysis of why the Remain campaign lost; and explains his work tackling alcoholism, inspired by his own recovery.
Editor, Today, BBC Radio 4
15th March 2018
Leaving the Evening Standard to lead the BBC’s flagship news programme – with changes made, and further changes to come… and the problem of the BBC’s gender pay gap
Editor, Good Morning Britain, ITV
8th March 2018
Honing the perfect breakfast TV formula from failed attempts to rescue ‘Daybreak’; successfully pairing “two alpha brains” Piers Morgan and Susanna Reid – and behind the scenes of the President Donald Trump interview.
Europe Editor, BBC
1st March 2018
In the thick of Europe’s most turbulent time in a generation… and what’s really happening behind the scenes with Brexit.
Strategy Director, News Partnerships, Google
22nd February 2018
Tackling fake news, and repairing Google’s relationship with the news industry – offering strategic advice, and even cash investment
8th February 2018
Growing a global media brand to 70 million readers; staying profitable in an increasingly crowded space – and how the ‘Trump bump’ is over.