CEO, Guardian Media Group
Building a trusted yet financially sustainable global media brand; the incredible success of the ‘supporters’ initiative; keeping their content paywall-free… and a tense relationship with Facebook
David Pemsel is CEO of The Guardian Media Group. In this in-depth interview, now over two years into the job, he outlines his plan to tackle mounting losses and return to profitability – shedding jobs, abandoning the Berliner presses and moving to tabloid; discusses the success of their initiative to encourage readers to become ‘supporters’, which now raises more revenue than print advertising and keeps the site paywall-free; shares his plans to grow the Guardian’s global presence and build on their existing base of 10 million regular readers; and reveals why despite the onslaught of ‘fake news’ and his frustration with Google and Facebook’s destructive impact on their digital revenue, he is more optimistic than ever about GMG’s future.
PR consultant & former Editor, The Sun
15th February 2018
Lessons learned during five years running Britain’s biggest-selling daily newspaper, the reality of working with Rupert Murdoch… and why Brexit will be a ‘disaster’
8th February 2018
Growing a global media brand to 70 million readers; staying profitable in an increasingly crowded space – and how the ‘Trump bump’ is over.
Editor-in-Chief, Style, The Sunday Times
1st February 2018
A lifetime working with global style icons, fighting gender bias in the workplace – and life in the Editor’s chair at the most popular fashion and lifestyle brands
Editor-at-Large, Sky News
25th January 2018
Three decades breaking the biggest stories in politics live on air… and being the only journalist ever to ‘doorstep’ the Queen.
Tom Newton Dunn
Political Editor, The Sun
18th January 2018
Thriving in a Westminster obsessed with Brexit, battling to interview Jeremy Corbyn, and championing Sun readers as ‘the backbone of the nation’.