CEO, Guardian Media Group
Building a trusted yet financially sustainable global media brand; the incredible success of the ‘supporters’ initiative; keeping their content paywall-free… and a tense relationship with Facebook
David Pemsel is CEO of The Guardian Media Group. In this in-depth interview, now over two years into the job, he outlines his plan to tackle mounting losses and return to profitability – shedding jobs, abandoning the Berliner presses and moving to tabloid; discusses the success of their initiative to encourage readers to become ‘supporters’, which now raises more revenue than print advertising and keeps the site paywall-free; shares his plans to grow the Guardian’s global presence and build on their existing base of 10 million regular readers; and reveals why despite the onslaught of ‘fake news’ and his frustration with Google and Facebook’s destructive impact on their digital revenue, he is more optimistic than ever about GMG’s future.
30th November 2017
The advertising industry leader on the now “broken” traditional agency model – and how the “blurring of the borders” between disciplines is now inevitable
Social Media Editor, BBC News
23rd November 2017
Breaking news fast yet accurately, tailoring content to suit each platform… and how their online operation will ultimately overtake broadcast.
Editor, The Stage
16th November 2017
How the world’s oldest theatre publication embraced digital, the rapid rise of ticket prices, introducing fresh talent… and the darker side of show business.
Editor, 'Victoria Derbyshire', BBC News
9th November 2017
Moving a successful radio partnership into television, driving the news agenda with unique and distinctive journalism… and her joy at winning a BAFTA
Presenter, Channel 4 News
2nd November 2017
TV news has ‘never been better’ – despite the emerging trend for politicians to avoid the ‘tough interview’ altogether