Caroline Norbury MBE

CEO, Creative England

The industry champion weighs in to promote creative talent outside of London

23rd February 2017

Caroline Norbury MBE is founding CEO of Creative England, whose purpose is to ‘accelerate talent and ideas’ across the media industry. Funded by both public and private investment, the not-for-profit company emerged in 2011 after the government closed the UK Film Council; and so far has invested £40m to secure over 1,000 jobs – largely outside of London – across gaming, film, digital, and production services. In this in-depth interview, Caroline contends that Britain’s creative sector is at risk if we don’t embrace diversity, and passionately argues for supporting creatives who live outside London – because, “talent is everywhere, but opportunity isn’t.”