Carla Buzasi

Managing Director, WGSN

Launching HuffPost UK from a mock-up idea to 8m users; and now leading a team of global trend forecasters to predict the future of how we’ll live and work

6th July 2018

Carla Buzasi is Managing Director of WGSN, the trend forecasting company. With over 250 trend forecasters and data scientists, and 75,000 active users globally, they help 6,500 businesses in twenty different industries across 100 countries. Carla spent 15 years in journalism, and was founding Editor-in-Chief of The Huffington Post UK – taking it from a static mock-up up on her iPad to a major brand with 8m UK users, winning ‘Editor of the Year’ twice in a row along the way. In this in-depth interview, Carla talks about her career journey in journalism, and her work with her team of global specialists helping companies literally predict the future – giving examples of the big changes we’ll see in how we live and work.

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