Managing Director, WGSN
Launching HuffPost UK from a mock-up idea to 8m users; and now leading a team of global trend forecasters to predict the future of how we’ll live and work
Carla Buzasi is Managing Director of WGSN, the trend forecasting company. With over 250 trend forecasters and data scientists, and 75,000 active users globally, they help 6,500 businesses in twenty different industries across 100 countries. Carla spent 15 years in journalism, and was founding Editor-in-Chief of The Huffington Post UK – taking it from a static mock-up up on her iPad to a major brand with 8m UK users, winning ‘Editor of the Year’ twice in a row along the way. In this in-depth interview, Carla talks about her career journey in journalism, and her work with her team of global specialists helping companies literally predict the future – giving examples of the big changes we’ll see in how we live and work.
Essays Editor, Longreads
19th July 2018
Championing the importance of long form content in a breaking news world
12th July 2018
Growing a global community of over 26 million people – and the best life hack learned along the way
Chief Executive, 7digital
28th June 2018
The radio industry “lifer” predicts the future direction of streaming, curated content… and of radio itself.
Former Executive Chairman, News International
21st June 2018
The highs and lows of five decades as Rupert Murdoch’s most trusted lieutenant – building and running his global media empire.
Political Editor, The Sunday Times
14th June 2018
A front-row seat at the battle for Brexit, two decades in national newspaper journalism, whether Theresa May can cling on… and could Corbyn actually win?