The advertising industry leader on the now “broken” traditional agency model – and how the “blurring of the borders” between disciplines is now inevitable
Carl Johnson is Founding Partner and global CEO of Anomaly, an award-winning advertising agency with over 600 staff, and offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Launched in 2004, their name is a direct response to the “broken” traditional agency model, and the “blurring of the borders” between previously separate disciplines such as advertising, branding, marketing, social media and PR. In this in-depth interview, he pulls back the curtain on some of the most successful global campaigns; argues the industry is facing existential and commercial challenges like never before; warns agencies failing to embrace fundamental change they face ruin; and shares his hope of continued success in spite of the “global uncertainty” caused by Brexit.
CEO, Guardian Media Group
7th December 2017
Building a trusted yet financially sustainable global media brand; the incredible success of the ‘supporters’ initiative; keeping their content paywall-free… and a tense relationship with Facebook
Social Media Editor, BBC News
23rd November 2017
Breaking news fast yet accurately, tailoring content to suit each platform… and how their online operation will ultimately overtake broadcast.
Editor, The Stage
16th November 2017
How the world’s oldest theatre publication embraced digital, the rapid rise of ticket prices, introducing fresh talent… and the darker side of show business.
Editor, 'Victoria Derbyshire', BBC News
9th November 2017
Moving a successful radio partnership into television, driving the news agenda with unique and distinctive journalism… and her joy at winning a BAFTA
Presenter, Channel 4 News
2nd November 2017
TV news has ‘never been better’ – despite the emerging trend for politicians to avoid the ‘tough interview’ altogether