The advertising industry leader on the now “broken” traditional agency model – and how the “blurring of the borders” between disciplines is now inevitable
Carl Johnson is Founding Partner and global CEO of Anomaly, an award-winning advertising agency with over 600 staff, and offices in Los Angeles, New York, Toronto, London, Amsterdam, Berlin and Shanghai. Launched in 2004, their name is a direct response to the “broken” traditional agency model, and the “blurring of the borders” between previously separate disciplines such as advertising, branding, marketing, social media and PR. In this in-depth interview, he pulls back the curtain on some of the most successful global campaigns; argues the industry is facing existential and commercial challenges like never before; warns agencies failing to embrace fundamental change they face ruin; and shares his hope of continued success in spite of the “global uncertainty” caused by Brexit.
PR consultant & former Editor, The Sun
15th February 2018
Lessons learned during five years running Britain’s biggest-selling daily newspaper, the reality of working with Rupert Murdoch… and why Brexit will be a ‘disaster’
8th February 2018
Growing a global media brand to 70 million readers; staying profitable in an increasingly crowded space – and how the ‘Trump bump’ is over.
Editor-in-Chief, Style, The Sunday Times
1st February 2018
A lifetime working with global style icons, fighting gender bias in the workplace – and life in the Editor’s chair at the most popular fashion and lifestyle brands
Editor-at-Large, Sky News
25th January 2018
Three decades breaking the biggest stories in politics live on air… and being the only journalist ever to ‘doorstep’ the Queen.
Tom Newton Dunn
Political Editor, The Sun
18th January 2018
Thriving in a Westminster obsessed with Brexit, battling to interview Jeremy Corbyn, and championing Sun readers as ‘the backbone of the nation’.