Bob Safian

Editor, Fast Company

Why every business needs a sense of purpose…and how to make money in media

29th December 2016

Robert Safian is the Editor of Fast Company. In this in-depth interview, he reveals the strong sense of purpose behind the business and how this infuses their reporting; discusses how to stay flexible in a fast changing environment; explains why metrics are sometimes overrated; debates the difficulties of monetising an audience, and the struggle to make money in media; and waxes lyrical on the importance of company culture.