Alan Murray

Chief Content Officer, Time Inc.

The challenges of running 100 iconic media brands with 150 million readers – across 50 global offices

24th November 2016

Alan Murray is the Chief Content Officer at Time Inc, responsible for its journalism across the whole company – 7,200 employees, 150 million readers, and 100 global media brands including People, TIME, Sports Illustrated, and Entertainment Weekly. He is also Editor in Chief of Fortune. In this in-depth interview, he discusses his new role – the opportunities and challenges for legacy brands embracing digital; connecting with emerging talent and trends; interacting with 80,000 readers on his daily personal e-newsletter; and shares what he learned at two decades at the Wall Street Journal, including the ‘sacred’ relationship with the reader, and the overwhelming importance of truth; how 9/11 forced a career change, and why the Monica Lewinsky scandal nearly made him leave journalism forever; and why all ambitious fledgling journalists should learn… to code.